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Founder Brand Engine
EXCLUSIVE AGENCY ENGAGEMENT

Linkedin Personal Branding

We turn founder perspectives into digital assets. Build brand authority, command category leadership, and source inbound opportunities.

Pillar 01BUILD AUTHORITY
Pillar 02INBOUND PIPELINE
Presented ByMohit Badaya Founder, Betasaurus
01 / The OpportunityWhy Now?
Founders & Executive Leverage

What LinkedIn can actually do for Founders:

  • Build trust before the sales call
  • Attract partnerships & inbound leads
  • Establish category authority
  • Recruit better talent
  • Control public perception
Outcome

“People know you before they meet you.”

Pre-warmed relationship equity

This is serious branding for serious leaders.

02 / LinkedIn Profiling TargetsTarget Profiles
Ideal Executive Profiles

LinkedIn personal branding built for leaders where reputation translates to business.

1
Founders & Co-founders
2
CXOs & Directors
3
Consultants & Investors
4
B2B / SaaS / Services leaders
Industries Serviced

Education • Finance • Art & Design • IT & Tech • Healthcare • Media & Entertainment • Venture Capital

in
AA
FOUNDER & CEO BRANDING
If LinkedIn matters to your reputation or business—this is for you.
03 / LinkedIn Content & Marketing FrameworkStrategy
FOUNDER POVHover Wedges

Content Strategy Core Wheels

Founder POV

Establishes unique thinking and sets you apart from safe, generic brand speech.

Topics Covered:
Market opinionsIndustry breakdownsContrarian takes
Slide 1 of 6 Wedges
A balanced content mix drives authority, trust, and business inquiries.
04 / PERFORMANCE PROOF Live Case Study

Our
Performance

Anusha Agarwal • CDGI Group

Profile Views
3,051▲ 98%
Post Impressions
2,6257 days
Search Appearances
57Weekly
*Verified LinkedIn private analytics dashboard.
TOP PERFORMING POSTS (SEP 20 - DEC 18)

The best lessons didn't come from classrooms — they came from chaos...

Post 1 • 2mo ago
19,763 168

Growing up with a brother like Arpit Bangur has been one of the biggest blessings...

Post 2 • 2mo ago
15,674 238

When I stepped into my role at CDGI, I didn't just want to manage...

Post 3 • 2mo ago
14,117 233

Over the years, I've realized growth doesn't just happen in boardrooms...

Post 4 • 2mo ago
13,450 302

He's living proof that age is just a number. Celebrating my Father-in-law...

Post 5 • 2mo ago
11,230 187
Impressions Growth AuditView Audit
Content Performance
119,537Impressions
▲ 569.1k%
Follower Network
1,469Total Followers
▲ 220%
Audited period: Past 90 days growth
Organic authority branding generates scalable credibility with zero ad spend.
05 / LinkedIn Management Case Studies

OUR
PERFORMANCE

Real ghostwritten posts optimized for reach, hooks, formatting, and high engagement on LinkedIn.

AA
Anusha AgarwalManaging Director, CDGI

Learning hits deeper when it's lived - not just taught. Today, I'm sharing an article close to my heart - on Experiential Learning - a model that I believe has the power to reshape education in India...

ENGAGEMENT AND AUDIENCE PROOF
2,452 Impressions • 30 Reactions • 4 Comments • 2 Reposts
POST ATTACHMENT GRAPHIC
Interactive Cartoon Concept

“How experiential learning replaces rote-classroom learning in modern institutions.”

Like Comment Share
Slide 1 of 4 Examples • Click side tabs to switch posts
06 / LinkedIn Marketing PhilosophyApproach
Personal Branding ≠ Posting Content

We don’t “manage LinkedIn.”
We build corporate assets.

Posting generic corporate news does nothing for a leader's reputation. We build high-equity voices with:

Reputation

Command instant credibility

Authority

Set the industry opinion

Relevance

Stay top-of-mind for deals

“This is long-term equity, not vanity.”

Asset ClassReputation Equity

By investing in executive voice branding, you establish permanent category equity that attracts talent and deals organically.

Strategy first, execution next. Always aligned with founder principles.
07 / Executive LinkedIn Management RoadmapExecution
Content Execution

How We Execute Monthly:

  • 1
    12–18 custom ghostwritten posts
  • 2
    Strong hooks + clarity-driven professional writing
  • 3
    Native LinkedIn formats (image, text-only, documents)
  • 4
    Non-cringe, non-generic authentic founder tone
  • 5
    Strictly aligned with founder voice & values

You approve. We refine. We publish.

Profile Optimization

LinkedIn Profile Optimization Checklist:

  • 1
    Headline optimization (authority & value-driven)
  • 2
    About section copywriting (founder story + credibility)
  • 3
    Featured section curation (assets, links, PR)
  • 4
    Banner & high-converting layout positioning

When someone clicks your name—they should instantly “get” you.

Turn profile views into active conversations & partnerships.
08 / RADICAL HONESTYExpectations
Radical Honesty

What we don’t promise:

  • Viral clickbait posts
  • Overnight metrics fame
  • Fake bot followers
Real Outcome

What we deliver:

  • Genuine Founder Credibility
  • Consistent, Premium Visibility
  • Real Inbound & Partnership Opportunities

Quality conversations and corporate reputation always outperform vanity impressions.

09 / LinkedIn Branding Services ScopeDeliverables
Monthly Scope of Work
Founder positioning session
Monthly content calendar
12–20 custom posts
Full profile optimization
Active comment & engagement
Performance insight reports
Pulse Articles
Core Program Deliverables
Optional Add-ons:
+
LinkedIn CarouselsHigh-end visual PDF document decks.
+
Executive Video IdeasShort video scripts & hook guides.
+
Lead MagnetsHigh-value PDF playbooks or guide assets.
+
Thought Leadership ArticlesLong-form editorial newsletter articles.
Scale branding as you grow
All deliverables are structured to require minimum founder time overhead.
10 / THE BETA ADVANTAGEOur Edge
Why Betasaurus

Our Edge:

  • Founder-to-founder thinking
  • Strong opinions, not safe content
  • Strategy before execution
  • Clean, credible communication
  • Long-term brand equity mindset
Betasaurus Anthem

“We don’t chase trends.
We build voices.”

A brand built on strong opinions stands out in a feed full of noise.

11 / NEXT STEPOnboarding
How We Start
01
Founder discovery callAlign voice parameters & themes.
02
Profile & positioning auditIdentify gaps & opportunities.
03
Content roadmap designDefine pillars & draft first batch.
04
Month 1 execution beginsPosting, engaging, and audits.
B
betasaurus.DIGITAL MEDIA AGENCY
+91 94628 13579
hello@betasaurus.com
Jaipur | Mumbai | Dubai
Whatsapp Us
Let’s turn your LinkedIn into an asset—not an afterthought.
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