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Digital Marketing CASE STUDY

From Offline Reputation to Digital Dominance — Coaching Enrollment Scaled 4.5x

For Resonance Jhunjhunu, an IIT-JEE & NEET coaching centre affiliated with the iconic Resonance Kota, we deployed a hyper-local SEO strategy, social media branding system, and scholarship-first Meta ad funnels that grew classroom inquiry volume by 4.5x.

Resonance Jhunjhunu

The Challenge

Despite a premium brand affiliation, Resonance Jhunjhunu's digital footprint was minimal. Their Google Business Profile was incomplete, social media posts lacked visual quality and strategy, and paid ads were generating low-intent leads with no qualification filter — leaving the admissions team buried in unqualified callbacks.

Our Solution

We built a three-pillar growth system: (1) Hyper-local SEO to dominate 'IIT JEE coaching Jhunjhunu' searches including GBP optimization and review acquisition; (2) Meta Ads scholarship funnel using ResoWave incentive-based lead forms targeting parents within 45 km radius; (3) Premium social media design templates covering wall-of-fame results posts, faculty spotlights, and daily conceptual content.

Website Launch & Live Preview

https://resonancejhunjhunu.comLaunch Site ↗
Resonance Jhunjhunu Interactive Website Mockup

Key Project Implementations

📍

Hyper-Local SEO

Optimized GBP, accrued 4.8★ reviews and ranked for top coaching keywords in Jhunjhunu.

🎯

Scholarship Funnel

Meta lead ads routed through ResoWave scholarship test to pre-qualify student interests.

🎨

Social Design System

Built three content pillars: Wall of Fame, Faculty Spotlights, and Daily Concept Tips.

📊

Audience Segmentation

Ads targeted parents aged 35–55 within 45 km, filtered by class and stream (Engineering vs Medical).

Technical Architecture & Integration

Meta Ads (Lead Forms)

Paid Acquisition

Pre-filled lead forms with student class, stream & parent contact details.

Google Business Profile

Local SEO

Optimized with images, Q&A, review automation and updated categories.

Canva / Adobe

Social Design

Templated visual design system for consistent, premium post quality.

WhatsApp Business API

Lead Nurture

Instant follow-up messages with course details sent to new scholarship inquiries.

Performance Metrics

4.5xClassroom inquiry volume growth
72%Increase in local search impressions
-42%Reduction in cost-per-qualified-lead
18k+Monthly organic social media reach

*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.

Creative Assets & Showcase

Resonance Jhunjhunu Gallery 1
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