Rajasthan's PCD Franchise Powerhouse — 360° Digital Transformation
For Unika Pharmaceuticals, a leading B2B generic pharmaceutical manufacturer, we executed a complete digital overhaul including Next.js website development, search engine optimization, content marketing, and high-intent PPC lead generation campaigns.
The Challenge
Unika Pharma's catalog was locked inside static, heavy PDFs, preventing quick searches. Commercial keywords had zero organic visibility, and their inbound lead pipeline was clogged with low-quality, non-qualified inquiries.
Our Solution
We engineered a lightning-fast Next.js catalog site with dynamic molecular search, launched targeted SEO content hubs for PCD franchises, and deployed hyper-targeted ad campaigns with strict B2B qualification criteria.
Website Launch & Live Preview
Key Project Implementations
Searchable Product Index
Replaced heavy PDFs with an instant search filter for molecules.
Lead Qualification Engine
Custom forms collecting GSTIN & Drug License to weed out spam.
B2B Keyword Campaign
Ranked Unika on Page 1 for core commercial regional search terms.
Direct WhatsApp CTAs
Contextual chats prepopulated with specific molecule details.
Technical Architecture & Integration
Next.js & React
Front-endFast pre-rendered product catalog and landing pages.
Meta & Google Ads
Paid AdsOptimized lead forms with targeted negative keyword sets.
JSON-LD & Schema
SEOStructured data mapping for medical certifications & catalogs.
Google Tag Manager
AnalyticsFrictionless event tracking for molecular query submissions.
Performance Metrics
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
Services Delivered
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