Myntra Marketplace Sellers Handbook: Onboarding & Catalog Checklist
Myntra is India's leading online fashion destination, commanding over 40 million active shoppers. Scaling your fashion brand on Myntra requires strict compliance with their strict catalog structures and quality criteria. In this onboarding handbook, our marketplace directors walk you through the partner registration process, photography rules, and automated inventory sync requirements.
Myntra, owned by Flipkart Group, is one of India’s largest fashion and lifestyle marketplaces. With over 50 million monthly active users, Myntra dominates online fashion retail in categories like apparel, footwear, beauty, and accessories.
For sellers, Myntra offers:
- Premium customer base focused on fashion & lifestyle.
- High visibility through exclusive campaigns like End of Reason Sale (EORS) & Big Fashion Festival.
- Logistics support via Myntra’s network and Flipkart’s Ekart.
Myntra has positioned itself as a brand-first platform—making it ideal for D2C brands, manufacturers, and retailers who want to scale their online presence.
Myntra’s Marketplace Models
- PPMP (Pure Play Marketplace + Logistics or Carrier + “C + L”): Seller stores, packs, sends to Myntra hubs or partner logistics; handling part of fulfillment; integration via partner order management systems.
- M-Direct (or Self-Ship / Myntra-handled Logistics and Storage): Myntra takes more control: warehousing, packaging, quality check etc.
Understanding which model applies to your business is critical, because it affects fees, SLAs, packaging, returns etc.
Key Seller Benefits
- Wide Reach: Reach a 40M+ customer base with national coverage.
- Complete Control: Complete control over inventory, pricing, and catalog.
- Fast Delivery: Fast delivery through M-Express, boosting sales and satisfaction.
- Advanced Analytics: Access advanced dashboards, analytics, and promotional tools.
- No Payment Gateway Setup: Myntra handles payment processing.
- Higher AOV: Fashion products generally have a higher average order value compared to other categories.
Categories Allowed on Myntra
Myntra primarily focuses on fashion & lifestyle:
Note: Myntra does not allow unbranded or generic products. Sellers must have a registered brand or be authorized resellers.
Myntra Seller Eligibility Criteria
- Must be a legally registered business entity in India (Sole Proprietorship, Partnership Firm, LLP, Pvt Ltd).
- Valid GST registration is mandatory.
- Bank account in the business name.
- PAN / Tax registration.
- For resellers of branded products: Trademark certificate of brand owner or a NOC / brand authorization.
- Product quality & packaging standards must meet Myntra’s guidelines.
- Principal Place of Business (PPOB) requirement: correct business address.
Documentation Required
- GSTIN (Goods and Services Tax Identification Number)
- PAN Card (Business / Proprietor)
- Bank Account details (Cancelled cheque / Passbook)
- Business Registration Proof (Company Incorporation / Partnership deed)
- Trademark Certificate (Brand ownership)
- Address Proof (Electricity bill, rent agreement, etc.)
- Product Images & Catalog details
Myntra Seller Fees & Charges (2025 Updated)
Myntra charges sellers based on commission + shipping + returns fee. Typical fees factor in:
- Commission: The cut Myntra takes from the sale price (excluding shipping/taxes).
- Growth Enablement Fee: One-time fee for new sellers deducted from future payouts for visibility perks, ad credits, etc.
- Shipping/Fulfillment fees: Depends on self-fulfillment vs Fulfil-by-Myntra.
- Return & Reverse Logistics: Return processing costs.
- Packaging/Labeling Costs.
📌 Example: If you sell a shirt for ₹1,000, Myntra may deduct 20% commission (₹200), ₹40 shipping, and GST on charges. Net payout ≈ ₹730.
Step-by-Step Registration Process
Step 1 – Preparation
Ensure business registration, GST, and PAN are ready. Build sample products, prepare catalog with high-quality visuals. Determine fulfillment model.
Step 2 – Apply via Myntra Partner Portal
Go to Myntra Partner Portal. Fill in legal name, address, contact info. Upload required documentation.
Step 3 – Growth Enablement & Plan Selection
Choose the Growth Enablement Charge options that fit your launch scale to get ad credits and initial visibility.
Step 4 – Category Approvals & Product Listing
Wait for category approvals. Upload catalog, assign attributes (size, colour, material), and high-resolution images.
Step 5 – Quality Check & Product Live
Myntra performs quality checks. Once quality and catalog is approved, your products go live.
Step 6 – Fulfillment, Orders, & Payments
Begin fulfilling orders per model. Monitor partner dashboard. Settlements happen post-delivery after deducting commissions.
Growth Strategies for Myntra Sellers
Optimize Product Listings
- Keyword research in titles (e.g. "Women Cotton A-Line Kurta")
- Use bullet points, size charts, care instructions
- Multiple high-quality images, different angles
Use Advertising & Promotions
- Myntra’s PLA / banners / app campaigns
- Participate in EORS and flash sale events
- Use strategic discounts to boost visibility
Myntra Seller Policies
- Return & Exchange Policy: Customer-friendly returns. Sellers must accept returns for defective products.
- Seller Protection Fund (SPF): Protects against damages, loss, or return issues.
- Penalties: Failing on key metrics (defect rate, late dispatch) leads to lower visibility, warnings, or suspension.
- IP & Brand Authorization: Ensure trademark ownership. IP violation leads to delisting.
FAQs
Can I sell on Myntra without GST?
No. GST registration is mandatory for most product categories. Without GST, your application is likely to be rejected.
What is the commission that Myntra charges?
Typically ~4-5% for apparel and footwear; Ethnic apparel may be ~5-6%; accessories & beauty may have lower or varying commissions.
How long does it take to get onboarded?
Usually 1-3 weeks for basic approvals, but quality checks and category approvals may take longer depending on documentation completeness.
Can individuals without companies sell on Myntra?
Typically no – must be legally registered business entities. Individuals will need to have a business registration (sole proprietorship etc.) and necessary legal/tax documentation.
2025 Updates: New Seller Features
- Partner University for training and compliance.
- Incentive Programs linked to commission reduction on eligible products.
- Women Seller Program (MynShakti): Promotes women-led businesses with dedicated support and training.
- M-Express Same/Next Day Delivery: Critical for improving sales conversion rates.