SEO CASE STUDY

B2B MICE Marketplace Visibility & Lead Engine

India’s first and only comprehensive online marketplace for Meetings, Incentives, Conferences, and Exhibitions (MICE) solutions. The platform seamlessly connects corporate travel buyers with verified vendors, offering end-to-end event, travel, and venue services.

MICEkart

The Challenge

MICEkart needed to build visibility and lead generation across digital touchpoints for a niche B2B marketplace in the corporate events and travel sector.

Our Solution

We developed keyword-optimized landing pages with structured content hierarchy and clear buyer/supplier paths, executed LinkedIn and Instagram campaigns, created SEO blogs on event trends and venue solutions, and optimized the supplier directory for organic indexing.

Performance Metrics

4xIncrease in organic traffic in 6 months
160%High-converting lead magnets improved B2B inquiry conversion
37%Bounce rate dropped
20+Blog articles ranking for long-tail keywords
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