Embroidering E-Commerce: Custom Shopify Theme, AI-Generated Model Shoots, and Niche SEO for AAB Label
AAB Label, a contemporary fashion brand reviving traditional Phulkari embroidery, partnered with Betasaurus to scale their digital presence. We designed a custom Shopify store, developed a state-of-the-art AI model photoshoot workflow, ran high-intent search engine optimization, and executed high-conversion performance marketing.
The Challenge
Traditional model photoshoots were creating a massive bottleneck for AAB Label's fast-moving D2C catalog, costing significant capital and delaying product releases. They also struggled with low search discoverability for handcrafted ethnic wear and needed a high-performance shopping interface to match their premium craftsmanship.
Our Solution
We engineered an AI model photography pipeline to generate photorealistic model shoots directly from flat-lay apparel images, reducing production times and costs by 70%. In parallel, we built a bespoke Shopify theme with a visual sizing advisor and dynamic cart drawer, optimized search targeting for niche heritage keywords, and scaled ad conversion funnels.
Website Launch & Live Preview
Key Project Implementations
AI Model Shoots
Automated diffusion workflow transforming flat-lays into high-fidelity virtual model assets.
Bespoke Shopify Store
Custom theme with integrated visual size guides and a frictionless drawer checkout.
Niche Craft SEO
Top organic search placements for competitive keywords like 'Phulkari kaftans'.
High-ROAS Ad Funnels
Full-funnel Meta Lookalike and Google Search ads targeting high-intent fashion buyers.
Technical Architecture & Integration
Stable Diffusion
AI GenerationGenerative model pipelines mapping apparel fabrics onto custom virtual models.
Shopify Liquid & JS
Storefront TechCustom storefront architecture with size charts and quick checkout.
SEMrush & Search Console
SEO StrategyKeyword diagnostic audits to dominate handcrafted niche search intents.
Meta Ads Manager
Paid GrowthTargeted scaling funnels to reach lookalike fashion buyers in tier 1 cities.
Performance Metrics
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
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