Fueling the Next Generation: How Gladful Scaled High-Protein Kids' Snacking via Shopify & Influencer Marketing
Gladful partnered with Betasaurus to build their custom Shopify storefront and implement a 360° growth strategy. We executed targeted parent influencer marketing, brand identity positioning, educational content campaigns, and social media marketing to achieve a 3.4x revenue lift.
The Challenge
Gladful, a Shark Tank India funded kids' nutrition brand, faced the unique challenge of convincing health-conscious mothers while making products appealing to children. Their digital presence needed a highly performant Shopify store that presented complex nutritional facts simply, backed by organic parent testimonials.
Our Solution
We engineered a clean-label Shopify storefront optimized for sub-1.2s mobile loading speed, with interactive nutrition calculator tabs. We then executed a scaled influencer campaign targeting 150+ mother creators, restructured their social media aesthetic with educational carousel layouts, and built parenting email newsletters that secured repeat sales.
Website Launch & Live Preview
Key Project Implementations
Clean-Label Storefront
Playful storefront with nutrition calculators and visible maida-free badges.
Mom-Influencer Networks
Collaborated with parent micro-influencers to create school snack-box recipes.
Social Brand Overhaul
Re-imagined social grids with educational children's nutrition infographics.
Parenting Newsletters
Klaviyo retention loops sending kid-health tips and subscription restocking links.
Technical Architecture & Integration
Shopify Liquid
Storefront EngineCustom-designed storefront focusing on fast-loading nutritional transparency.
Klaviyo CRM
Retention FlowsParenting content series and automated subscription reminders.
Meta Creator Suite
Campaign AnalyticsSourcing and measuring reach of 150+ mother-micro creators.
Figma UI Kit
Branding AssetsStandardized visual assets for social grids, email lists, and card packaging inserts.
Performance Metrics
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
Services Delivered
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