Beyond the Grid: Building a Pinterest-Styled Custom Shopify Store for Why Look West
Why Look West partnered with Betasaurus to build a completely custom Shopify storefront from their provided Figma designs. We translated their Pinterest-style mood-board grid into a responsive, sub-1.3s visual discovery engine, increasing dwell time by 42% and mobile conversion rates by 4.2x.
The Challenge
Why Look West, a modern contemporary Indian fashion label, wanted to challenge traditional grid layouts with a Pinterest-inspired Figma design. Translating asymmetrical columns, varied card heights, and editorial lifestyle blocks into a functional Shopify Liquid theme without layout shifts or performance degradation was a major technical hurdle.
Our Solution
We engineered a custom Shopify Liquid theme using lightweight CSS Columns for native masonry rendering. To prevent Cumulative Layout Shift (CLS), we extracted image aspect ratios server-side and pre-allocated box dimensions. We also built a slide-out cart drawer with dynamic bundle recommendation widgets to scale average order values.
Website Launch & Live Preview
Key Project Implementations
Pinterest Masonry Grid
Native CSS column rendering for asymmetrical, pattern-breaking product discovery.
Complete the Look Upsells
Custom-built visual cart drawer recommendations showing coordinated linen outfits.
Zero Layout Shift
Dynamic inline aspect-ratio calculations that completely eliminate layout jumps.
Asset Optimization Engine
Shopify CDN configuration feeding WebP/AVIF images with lazy-loading hooks.
Technical Architecture & Integration
Shopify Liquid
Storefront EngineCustom theme architecture developed from Figma design blueprints.
CSS Columns & Grid
Asymmetric LayoutsPure CSS masonry implementation bypassing heavy JavaScript libraries.
Next-Gen Formats
Image OptimizationAVIF/WebP image rendering with priority eager loading for hero images.
AJAX API
Dynamic CartShopify cart interaction enabling instant multi-item bundles.
Performance Metrics
*Disclaimer: The statistics, metrics, and data numbers mentioned in these case studies are indicative and might be incorrect or vary.
Creative Assets & Showcase
Services Delivered
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